Quebec City, Canada

January 31st 2017

– For immediate release –

This initiative is aimed at improving the efficiency of Laval’s internal communication efforts and to facilitate real-time information sharing, while contributing actively to the sense of belonging in the organization. Athlex’s mobile technology will allow the athletic department to easily distribute information across its structure to all its student-athletes, coaches, and collaborators. It will provide the Rouge et Or with the ability to leverage mobile technology to manage its operations effectively. 

Through this partnership, every team in the program will have access to a private mobile environment for its own operations. They will thus be centralizing day-to-day communication, files exchanges, and schedule management under one mobile product. 

Julie Dionne, the Rouge et Or Associate Director, is proud to announce this initiative. ‘’The Rouge et Or has always taken innovation seriously and it’s a priority for us to provide our student-athletes with the best possible experience. The opportunity to modernize our internal communication methods and tools to respond to the reality of mobile devices was appealing and it’s with great enthusiasm that I share this news today.’’

Julien Proulx, CEO of Athlex and former captain of the Rouge et Or Golf program, is obviously thrilled about the announcement. ‘’As a former member of Laval’s golf team, I have to admit it’s a really special feeling to announce this partnership today. Our team is very proud to add one of Canada’s top sports programs to our growing list of clients. The Rouge et Or has always been a leader in innovation and their management understands well the importance of real-time communication and an efficient mobile strategy. I’d like to thank the Rouge et Or for their trust in this project.’’

All Laval’s teams can take advantage of their private platform starting right now, while the global deployment in the entire structure is scheduled for the beginning of 2017–2018. 

About Athlex
Athlex is the emerging player in mobile collaboration software solutions for elite sports organizations. Our chat-based approach appeals to millennial athletes, and provides for a true collaborative platform. With the software, leagues and teams can communicate, exchanges files, and manage their schedule in real time. Based in Quebec City, Athlex is a joint venture between former college athletes and highly-experienced technology executives. This combined expertise allows us to offer our clients secure and efficient software solutions.
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For more informations on this press release, please communicate with:
FRÉDÉRIC RAYMOND Business Development, Athlex Inc. | 581–888–3251